Over the years, we’ve noticed that some International Schools have changed their names, some more drastically than others. Why would a school do this? Here are our thoughts on the topic.
#1. It makes good sense that a school would add a word or two to its name to reflect a major change. For example, with the addition of a second language as the medium of instruction, the International School of Jupiter might become the Bilingual School of Jupiter. Likewise, adopting a Montessori format would prompt the addition of the word “Montessori” to an institution’s name.
#2. If a school were to expand its enrollment policies to include International students and not just locals, it stands to reason that it may decide to change its name from The Jupiter School in Crater One to The Jupiter International School in Crater One. Or, even simply The International School of Jupiter.
#3. Some schools, however, change their names so thoroughly that any and all connections to their former identity is totally erased. Why would the International School of Jupiter become Pluto Neighborhood School of International Education? Of the 13 International Schools listed below, 12 changed their names to just such an extent.
Are drastic name changes done for tax and/or licensing reasons? Or, is it an indication of new ownership or a complete overhaul of the facilities, programs & procedures? Are the name-changing reasons authentic and transparent, or are they to thwart unwanted attention from the glare of previous poor publicity and misdeeds? We do wonder why, if at all possible, a school wouldn’t want to retain at least some connection to its previous name, especially if it were proud of its accomplishments & reputation under that name?
We speculate that a complete name change, especially in the absence of a regulatory advantage, new ownership or a major overhaul, may be motivated by promotional goals or motives similar to those of a person who changes their name from Bob Smith to Awesome McWonderful.
Of course, all these ideas are just speculation on our part. If YOU have taught at a school that changed its name, we invite you to share your experience. What prompted your school to change its name? What was accomplished by changing the name? In your opinion, was this a good change or a bad one?
Schools Reviewed on ISR That Changed Their Names
|Beijing International Bilingual Academy China||Kinstar International Bilingual School|
|Busan International Foreign School Korea||International School Busan|
|Yongsan International School Seoul||
International Christian School
|American Baccalaureate School Kuwait||American Bilingual School|
|Canadian Bilingual School Kuwait||Gulf International School|
|International School Myanmar||Yangon International Education Center|
|Muscat International School Oman||Muscat Private School|
|Doha British School Qatar||Doha Montessori British School|
|Awsaj Academy Qatar||Learning Center School|
|Excelsior International School Singapore||Emaar Raffles|
|Heathfield International School Thailand||Lord Shaftesbury International School|
|Al Mizhar American Academy UAE||American Academy for Girls|
|St. Paul American School Hanoi||Vietnam American International School|
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